That is why we are focused on building this.” “Feeling truly present with another person is the ultimate dream of social technology. “The defining quality of the metaverse will be a feeling of presence - like you are right there with another person or in another place,” said Zuckerberg. For Meta, the metaverse will be a bridge between the physical and the virtual using AR and VR hardware to allow people to socialize and work even if they are far apart. The metaverse is a prominent part of science fiction novels such as “Snow Crash” and “Ready Player One,” where people interact with one another in virtual worlds as avatars. “Over time, I hope that we are seen as a metaverse company, and I want to anchor our work and identity on what we’re building toward.” “Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future,” Zuckerberg (pictured) said about the brand change. In line with the new brand, the company is putting a lot more focus on virtual reality and augmented reality with its new attention toward the metaverse, a shared set of immersive virtual environments which interconnect. has officially rebranded itself to Meta, Chief Executive Mark Zuckerberg announced today during the company’s annual Connect conference.
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